Unlock the potential of sports mentoring and discover the return on investment for athletic associations, agencies and sporting groups.

The Impact of Sports Mentoring on Athletes

The business case for sports mentoring is clear.

  • Personal and Professional Growth: Extensive research showcases the significant impact of mentoring on athletes, coaches, sport personnel, and leaders. Regardless of career stage, mentoring offers personal and professional benefits.

  • Navigating Challenges: For aspiring athletes and coaches, mentoring provides essential clarity and confidence. Retiring athletes find invaluable support as they transition to professional careers.

  • Source of Support: Mentoring offers informational, emotional, social, professional, and career support for athletes at every level.

  • Guidance from Experience: Athletes gain invaluable insights and guidance from mentors who have achieved success in their respective fields, helping them overcome challenges and excel in their sport.

  • Fostering a Supportive Environment: Mentoring fosters a sense of belonging and creates a supportive relationship where athletes can seek advice, express concerns, and learn from their mentor's experiences.

  • Character Development: Mentors serve as role models, instilling important values such as discipline, perseverance, teamwork, and sportsmanship, contributing to athletes' success both on and off the field.

Athlete benefits:

Coach benefits

Sports students

Sporting staff/officials

Sport leaders:

Measuring the ROI of Sports Mentoring Programs

Effective evaluation of mentoring programs involves tracking both quantitative and qualitative measures. This includes improvements in athletic performance, participation rates, and feedback from stakeholders.

Mentoring technology platforms, such as Brancher, offer comprehensive tracking metrics including:

  • Participant engagement and satisfaction
  • Goal achievement and progress tracking
  • Mentor-mentee matching effectiveness
  • Program impact on team or organisational goals

This information can then be used to make data-driven decisions, demonstrate the effectiveness of the program to stakeholders, and secure continued support and investment.

Implementing a Successful Sports Mentoring Program

Implementing a successful sports mentoring program requires strategic planning and execution. Here are key steps to ensure effectiveness:

  1. Clear Objectives: Define clear objectives and goals for the program to guide activities and participant selection.

  2. Structured Framework: Establish roles, communication channels, and mentor-mentee matching processes to ensure clarity and consistency.

  3. Training and Support: Provide workshops and resources for mentors and mentees to develop effective mentoring skills and address challenges.

  4. Evaluation and Feedback: Monitor program metrics and gather participant feedback to continuously improve the program.

  5. Technology Solutions: Utilise mentoring platforms like Brancher to streamline administrative tasks and enhance participant engagement.

  6. Promotion and Awareness: Promote the program through various channels to attract diverse participants and expand its reach.

Following these steps will help organisations create a successful sports mentoring program that empowers participants and fosters growth within the sporting community.

The image below is a screenshot from researchers that built and evaluated a six step process for athletes and coaches, published in the International Journal of Sports Science & Coaching (2019). Brancher follows a similar approach aligned to this framework.

Screenshot 2024-03-21 at 2.49.01 pm

Technology Solutions for Effective Sports Mentoring

Technology plays a crucial role in enhancing mentoring programs. Brancher offers both tech and non-tech solutions tailored to the needs and preferences of mentors and mentees, ensuring a seamless mentoring experience.

Request a Brancher mentoring software demo today.

Hubspot blog - banner-3


Alexander, D., & Bloom, G. A. (2023). Exploring coaches' experiences and perceptions of a virtual parasport coach mentorship program. Psychology of Sport and Exercise, 64, 1–9. https://doi.org/10.1016/j.psychsport.2022.102303

Banwell, J., Stirling, A., & Kerr, G. (2019). Towards a process for advancing women in coaching through mentorship. International Journal of Sports Science & Coaching, 0(0), 1–11. https://doi.org/10.1177/1747954119883108

Bloom, G., Durand-Bush, N., Schinke, R. J., & Salmela, J. H. (1998). The importance of mentoring in the development of coaches and athletes. International Journal of Sport Psychology, 29, 267–281.

Clark, B. S., Bruening, J. E., & Madsen, R. M. (2013). Mentoring identity of female student-athletes: A study of service with urban youth using sport and physical activity. International Journal of Sport Management, 14(2), 147–174.

Cleary, M., Thapa, D. K., West, S., Lopez, V., Williamson, M., Sahay, A., & Kornhaber, R. (2023). Mentoring students in doctoral nursing programs: A scoping review. Journal of Professional Nursing, 45, 71-88. https://doi.org/10.1016/j.profnurs.2023.01.010

Cosentino, A., Weese, W. J., & Wells, J. E. (2021). Strategies to advance women: Career insights from senior leadership women in professional sport in Canada. Frontiers in Sports and Active Living, 3(2021), Article 716505. https://doi.org/10.3389/fspor.2021.716505

Fraina, M., & Hodge, S. R. (2020). Mentoring relationships among athletes, coaches, and athletic administrators: A literature review. Journal for the Study of Sports and Athletes in Education, 14(2), 140-164. https://doi.org/10.1080/19357397.2020.1768033

Hallmann, K., Breuer, C., Ilgner, M., & Rossi, L. (2019). Preparing elite athletes for the career after the career: The functions of mentoring programmes. Sport in Society. Advance online publication. https://doi.org/10.1080/17430437.2019.1613

Hoffmann, M. D., Loughead, T. M., & Bloom, G. A. (2017). Examining The Experiences of Peer Mentored Athletes Competing in Elite Sport. The Sport Psychologist, 31(2), 134-146. https://doi.org/10.1123/tsp.2016-0052

Koh, K. T., Bloom, G. A., Fairhurst, K. E., Paiement, D. M., & Kee, Y. H. (2014). An investigation of a formalized mentoring program for novice basketball coaches. International Journal of Sport Psychology, 45(1), 11–32.

Picariello, M., Angelle, P. S., Trendafilova, S., Waller, S., & Ziakas, V. (2023). The role of mentoring in leadership development: A qualitative study of upper administration women in the National Basketball Association. Journal of Global Sport Management, 8(1), 386-406. https://doi.org/10.1080/24704067.2021.1871859

Sing, S. M., Pike, A. M., Coleman, K. A., Myers, S. L., Barrett, J., Belval, L. N., Rush, J. L., & Katch, R. K. (2019). Doctoral education in athletic training: Pursuit of the degree and its influence on career aspirations. Athletic Training Education Journal, 14(2), 99–107. https://doi.org/10.4085/140299

Titlebaum, P. J., Haberlin, N., & Titlebaum, G. (2009). Recruitment and retention of sports officials. Health and Sport Science Faculty Publications, 2. Retrieved from https://ecommons.udayton.edu/hss_fac_pub/2

Walker, S. E., Singe, S. M., & Cavallario, J. M. (2021). The role mentoring plays in the transition to practice of newly credentialed athletic trainers. Journal of Athletic Training, 56(3), 227–233. https://doi.org/10.4085/1062-6050-0242.20

Related Posts

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Holly Brailsford 20 May, 2024

Top 10 Mentoring Softwares in 2024

Running a mentoring program manually is incredibly time consuming and difficult. We often hear of…

Holly Brailsford 20 May, 2024

What Makes a Good Mentorship Program? The Three Phases

The demand for mentorship is at an all-time high. 98% of all US Fortune 500 companies have…

Holly Brailsford 17 May, 2024

Why Organisations Need Mentoring: 8 Benefits of Mentoring Programs to Your Company

Employees these days are very particular about the organisation they want to be part of. With…